1. As explained in the Week 1 PowerPoint lecture, C. Wright Mills said that the
sociological imagination comes from our ability to see the connection between
“personal troubles” and “social issues.” After you have listened to the Rough
Translation podcast “When Failure Is A 4-Letter Word” directly note the personal
troubles of Pepe Villatoro’s father and the entrepreneurs in Lagos, Nigeria (they
are roughly the same), and then explain the corresponding social issue(s) they
face; note what institution(s) is involved.
How does the hegemony of the American ideology that to succeed in business
only requires hard work and following your passion affect Pepe Villatoro and other
entrepreneurs in developing societies? In other words, what is the impact? And,
how do the F***Up Night events challenge that hegemony?
Use all the bolded terms in your answer and keep them in bold.
Two paragraphs, minimum; three, maximum. 75 points possible.
Question 1 Grading Rubric:
Did you meet the minimum length of two paragraphs and not go over?
Did you note their personal troubles? Explain the corresponding social issues?
Note what institution(s) is involved? Use the terms directly and correctly and bold
Did you correctly explain how the hegemony of the business success ideology
plays out for entrepreneurs in developing societies? Did you correctly explain how
the F***Up Night events challenge that hegemony? Use the terms directly and
correctly and bold them? /34
Well edited? Correct formatting?
Total: /75 points possible.
2. Think of a subculture you are a part of, or were a part of in the past. Briefly
Describe two or more of the following: a norm, value, belief, element of language
and/or some aspect of material culture that sets your subculture apart from the
dominant American culture.
If a sociologist were to study your subculture, which specific type of data
collection/which research method (for example content analysis? experimentation?)
would be the most useful for them to learn about it, and why? Would they be doing
quantitative or qualitative research? Why?
What is a common ethnocentric belief that outsiders hold about your subculture?
How can that aspect of your subculture be explained through cultural relativism?
Use the bolded terms directly in your answer and keep them in bold.
Directly quote and cite from chapter 2 and/or 3 to support your answer.
Three paragraphs, minimum; four maximum. 95 points possible.
Question 2 Grading Rubric:
Did you meet the minimum length and not go over?
Briefly describe your subculture?
Describe two or more of the following: a norm, value, element of language or some
aspect of material culture that sets your subculture apart from the dominant
Explain which specific type of research method would be the most useful to use and
why? Quantitative or qualitative? /23
Describe a common ethnocentric belief about your subculture? How can that
aspect of your subculture be explained through cultural relativism?
Did you directly quote and cite from Ch. 2 or 3? Correct APA style? Did you choose
a quotation(s) that provides evidence to help you answer the question?
Contextualize your quotation(s)?