Guidelines for completing this individual Assignment
Many startups fall in love with their idea and are inspired to serve the needs of cus-
tomers. This is a great start, but failure to assess the complete potential of the compa-
ny can lead to significant problems. So, investors evaluate startups through three lens-
es to determine their potential before investing.
Did the team create something that is:
• Desirable (enough people potentially need or want it),
• Feasible (the startup can actually bring the product to market)
• Viable (does the idea make financial sense).
In this individual report, you are going to focus on the feasibility of your team’s idea.
Feasibility reports are usually used to lead decision makers toward one direction or the
other. In this case, a Go or No Go decision. To achieve this, imagine you have been
asked to forego a full-time job to start the company and offer the product or service you
have developed. Now consider it through the elements cited in the attached.
The headings and questions are guides, but I AM NOT LOOKING FOR YOUR OPIN-
ION. I am looking for an objective analysis. You will need to use research data you
have developed and analyze the potential success of your company and its product. A
successful paper will argue for or against moving forward with each point supported by
your team research, including:
• empirical data from customer interviews;
• competitive analysis from your petal diagram;
• market data from your target market assessment and
• data from your initial financial forecast and unit cost research
Other lessons learned during the semester about startup teams, management principles
The analysis should lead to a conclusion that justifies whether you and your team
should logically proceed or abandon the idea and why.
The report also follow this template:
1. EXECUTIVE SUMMARY
The executive summary provides the reader with an overview of the feasibility report
and will help them see the entire picture before they read the details. The executive
summary should be concise and include the major findings followed by a recom-
mendation. (Many people write this section after the rest of the document is com-
2. INTENDED OUTCOMES – SHOULD WE MOVE FORWARD?
In this section, you identify the problem that your report will analyze — a Go or No
Go decision on your company and product. Alternatives might be move forward or
stop or to expand your research and then evaluate further or pivot some aspect of
your startup…Talk about these options as well as how you went about analyzing
3. PRODUCT/SERVICE MARKETPLACE
This section describes the existing customer segment and marketplace for the prod-
ucts and/or services the organization is considering. Is the market big enough to
build a $15 million company in five years? If so, why? If not, why not?
4. CUSTOMER NEED — WHAT IS THE NEED?
In order to answer this question, it is necessary to asses the customer need your
team identified and whether or not you think you got it right. What are customers try-
ing to achieve? What gets in their way of achieving it? What alternatives are they us-
ing? Why are those alternatives insufficient or why are they sufficient enough to
negate the need for your idea? Are they on point or not? What do you still need to
5. DESCRIPTION OF PRODUCTS AND SERVICES — DO WE MEET THE NEED?
This section provides a high level description of the products and/or services which
are being considered. Can your startup, as described through the solution and value
proposition, meet the user needs you identified better than the alternatives? How
does or doesn’t the product solve a pain or create a gain better than other choices.
Why or why aren’t you not the best solution for the needs of the customer segment?
6. CUSTOMER ACQUISITION PLAN
This section provides a high level description of how the organization will market its
product or service. Some topics which should be included are: can your startup or-
ganization differentiate itself from its competitors in marketing to the target segment?
Why or why not?
7. FINDINGS AND RECOMMENDATIONS
In this section, you need to use your experience and knowledge to state which op-
tion you think should be adopted — Go or No Go. This section should summarize
the findings identified in previous sections and explain why moving forward with the
product is or is not recommended, including the pros and cons for your product. It
should be brief since most of the detail is included elsewhere in the document. Addi-
tionally, it should capture the likelihood of success for the business and product idea.
8. SOURCES & REFERENCES
This section should identify in detail at least 7 resources from the course that you
used to come to your conclusions. The document should use APA in-text citations
and compile them here in a reference list of each of those citations. Pages used for
citations will not count agains the page total.
Remember that your study needs to be based on research and findings. But your
resources can and should include include interviews, group discussions and tools
you applied to your work along with research data you found relevant such as mar-
ket size or competition. So, for example, if you interviewed Charles Smith, a student
at Georgetown, and his input had an influence on your Go/No Go decision, you
might show it this way (Charles Smith, Georgetown Student Interview, October
2020) A conversation with the group that influenced your decision might be shown
as: (Group Financial Forecast Discussion, November 2020).