Complete an Internal Factor Evaluation for Coca-Cola (example of the matrix is found on page 116). The
Cohesion Case may be found on page 28, but also use Coca-Cola’s 10K Annual Report to develop your
factors, and ensure all factors are measurable and meet the AQCD Test. Provide a thorough analysis of
your SWOT, and post your exercise to the discussion board tagged: IFE Exercise. This is an iterative
process on the discussion board.