Post an analysis of the significance of your research problem for promoting positive social change. Your analysis should include the following:
-A description of your research study business problem
-An explanation of the significance of the business problem using scholarly literature for support
-An application of the significance to promoting positive social change within both the field of research and the industry of the specific business problem
BUSINESS PROBLEM: There are 12.3 million jobs in nonprofit organizations (NPOs) in the United States, which provide services to their local communities (Bureau of Labor Statistics [BLS], 2019). Due to their reliance on traditional funding sources such as government grants and donor contributions, many NPO leaders fail to remain operational beyond 5 years (Maboya & McKay, 2019). Raffo et al., (2016), reported that 83% of NPO leaders identified challenges with securing funding for their organizations beyond traditional funding sources. The general business problem is that some leaders of NPOs fail to remain operational beyond 5 years. The specific business problem is some NPO leaders lack marketing and funding strategies to sustain their nonprofit organizations beyond 5 years.