MiniCase #16 (498-502): Hollywood Goes Global. Questions 1-4.
Q1. How has the global environment changed for U.S. (Hollywood) movie studies since 2000? Explain.
Q2. Apply the integration-responsiveness framework to describe which global strategy Hollywood studies followed originally, and how their strategic positioning has changed over time. Explain how and why.
Q3. When commenting on the disappointing performance of The Great Wall, movie executives continue to highlight the huge market opportunities in China and emphasize that they will soon find the right formula to make movies that are attractive to both American and Chinese audiences alike. Do you agree with this assessment? Why or why not?
Q4 . Assuming that movie studios will be able to create breakthrough hits that are attractive for both Eastern and Western audiences, what type of global strategy would that entail? What are some benefits of this type of global positioning? What are some of its risks? Why is this type of global positioning so hard to achieve?