Harvey Nichols brand is a successful franchise both internally and internationally. The company offers unique services and differentiated products that make it difficult for other companies to emulate. Additionally, Harvey Nichols brand has a good reputation for offering good quality products, and top of the brass customer service delivery. In particular, the decisions to venture into the Qatari market were influenced in part by the good performance of Harvey Nichols brand in Istanbul and Riyadh. The market segment in the Arabic nations seems to resonate well with Harvey Nichols Brand. Market analysis as shown above indicate a favourable market for the company to thrive. It is also expected that the Harvey Nichols brand will ultimately perform beyond expectations, given the past successes in the other markets. Concentrating all the best European and American fashion brands into one stop shop will with no doubt make it harder for top competition to withstand the Harvey Nichols wave.