Google’s acquisition of Fitbit for 2.1 billion has raised interest across markets.
Analyze the strategic benefit and possible pitfalls (risks) associated with this acquisition.
You are required to examine various competitive pressures and performance of Fitbit prior to the announcement of the acquisition. It must be noted that each particular business [Google and Fitbit] have been pursuing particular growth strategies.
Therefore, it is vital to analyze whether these strategic directions were/are realigned. Other considerations in the analysis of the above may include competitor responses to the acquisition.
Examine or determine the combined value proposition and possible market responses to the newly created propositions
Conduct relevant research and link it to theoretical and practitioner insights in order to provide depth of argument