Read the given case “Raju Omlet” and address the following questions:
1. Discuss the unique selling points (USPs) of Raju Omlet. Examine the brand image Raju Omlet created during its start-up period and how was this brand image established? (CLO2) (15 Marks)
2. Examine the importance of a highly satisfied customer in a restaurant business. Propose strategies to ensure that Raju Omlet ensures a very high customer satisfaction (CLO2, CLO3) (10,5 Marks)
3. Propose various growth and expansion strategies for Raju Omlet, considering that the company may decide to expand to other areas in the UAE (CLO3) (10 Marks).
Your Terms of Reference:
Please address the questions listed above. Your analysis should go beyond the case facts. Good case analysis will tie-in learnings from different readings, relevant and credible academic or business
readings, class discussions, and even your personal experience. A good quality work should be able to structure the arguments using case facts, course learnings, relevant, credible and recent sources external to the case.
High quality reports are effective, logical, relevant to the discussion on hand and cognizant of the flow of arguments. Quality does not entail simple repetition of case facts, which is already known from the case. Quality contribution helps learning by synthesizing multiple points of view, clarifying ambiguities, or even provoking debate Quality contributions are also exemplified by good writing skills where the author takes care to present and structure the responses logically, clearly, coherently and as concisely as possible.