Conduct research on developing marketing plans and review course content to help you respond to the assignment instructions.
Based on the analysis of your research and course content, complete the following instructions:
Identify and define the elements that must be considered when developing a marketing program.
Explain how each element relates to the other elements in the program.
Compare and contrast the use of secondary vs. primary data when conducting marketing research.
Develop one clear, specific, and achievable marketing objective for a retail store. Use the S.M.A.R.T. goals template to articulate the marketing objective.
Prepare an automated, narrated PowerPoint (or similar) slide presentation listing questions a. through d., and your researched and supported answers to each.
Conclude your presentation with a synthesized statement summarizing the value of marketing to drive business in a retail store. The presentation must be a minimum of 5 slides in length, not counting the title or references slides. The title slide must list your name.
Use at least one outside source of research to support your work. Cite your source(s) according to APA guidelines. The guidelines for In-Text citations may be found here.
Post your work to the appropriate Peer-to-Peer Discussion Board space. After posting, read Reviewing and Commenting Click for more options guidelines