Your task is to analyse one case study.
A suggested format is as follows:
1. Introduction. What’s the case study, and why is it relevant for issues/crisis communications? How are you tackling the topic (what is your methodology)? Do you have one or two effective research questions or hypotheses to apply? Is there a specific theoretical foundation (such as framing theory, IRT, SCCT, etc.) that you will use?
2. Overview. What are the key contexts? What are the most important developments? Which are the key aspects of the issues/crisis? Why?
3. Analysis/recommendations. What are the key mistakes and/or key successes with regards to communications strategy? Why? What would you recommend? What are your insights? How can you support your points with relevant facts, data, and/or theoretical frameworks?
4. Conclusion. What are the key takeaways?
For the Critical Analysis, you will be required to adhere to proper academic conventions. You are expected to draw on the relevant readings and course materials. Use of external readings and sources as supplementary material will be of benefit.
In 2019, thousands of Google employees staged a walkout to protest the company’s handling of sexual harassment claims; Amazon employees attacked the company for selling its facial recognition software to the police.
It is argued that employee activism is likely to create even more problems as an issue for companies going forward.
How would you recommend organisations are best placed to avoid such disgruntlement. Apply those theoretical concepts/frameworks in your analysis, which you believe can engender a more harmonious workplace. You can also apply an appropriate case study to your analysis, but ensure that your organisation has been affected in this way recently i.e. in the past 2 years.