Read the given case “Raju Omlet” and address the following questions:
1. Discuss the unique selling points (USPs) of Raju Omlet. Examine the brand image Raju Omlet created during its start-up period and how was this brand image established? (CLO2) (15 Marks)
2. Examine the importance of a highly satisfied customer in a restaurant business. Propose strategies to ensure that Raju Omlet ensures a very high customer satisfaction (CLO2, CLO3) (10,5 Marks)
3. Propose various growth and expansion strategies for Raju Omlet, considering that the company may decide to expand to other areas in the UAE (CLO3) (10 Marks).