Business Foundation Media 2
Why do People Watch Television?
Discuss the Effectiveness of ‘The Uses and Gratification Model’ (L2) as a method of
assessing the effects of various media texts on the audience?
Students will need to demonstrate an understanding of the arguments for and against ‘The
Uses and Gratification Model’ (Active) (L2) supported by research and include comparisons
with other audience theory models (L2): The Hypodermic Syringe (Effects) (Passive),